How Poor Data Hurts Your Business

Imagine the scene…

A new sales person has just taken their seat in your sales team. You’ve gone through an exhaustive recruitment process to find exactly the right person to really drive your stuttuering sales team to new heights.

They have all the experience and market knowledge to add a huge chunk to your bottom line.

So you sit them down at the CRM and show them the ropes. They’re au fait with sales systems and have used your CRM before so the lead time to get up and running is small.

After half a day on-boarding they take an early lunch and they’re back ready and raring to go by early afternoon. The sales director sits in eager anticipation of all the extra commissions coming his way.

The business director and FD are anticipating how the new sales person is going to add business and enahnce the bottom line.

All is well with the world

Then The Problems Start

First call – hmmmm, no ‘phone number. Call the switchboard, end up in a nightmare trying to get a direct dial or be put through. Call ends in frustration after half an hour with no contact made and a useless contact in the database.

Oh well, bad luck.

Second call, “oh no Mr Brown isn’t at this office”.

“Oh O.K, I appreciate your help, where is he?

Ten minutes on hold….”errrr, I think he’s left”!

More poor data holding back progress.

Another three calls with similar outcomes and the outcome on the sales floor is not so much as one contact made and a sales person who realises he or she might have made a mistake!

It’s not just the wasted 90 minutes of your sales person’s time. It’s the massive hit their motivation has taken in just 90 minutes on your sales floor. The realisation, in just this short time frame, that they may have made a bad decision to take a job at your company.

The fully up to date and populated database they were promised has proven to me a myth.

The sales person realises it’s not going to be easy to earn that promised golden commission cheque. Motivation is on the wane already.

Compund The Issue

The sales diretcor drops by….”how’s it going?” she says with huge confidence.

“Not well” comes the frustrated reply.


“Well, five calls made, allw asted because the database has duff information”.

You now have a sales director who is affronted by the allegation of poor information as well as an upset sales person.

Ask yourself….what happens if that pattern continues until close of business on their first day?

You’ve invested heavily in hiring the best and after just half a day, they are totally demotivated and have realised they probably won’t earn the commissions they were promised unless a huge data update project is undertaken!

You were wondering why your sales team were disaffected and underperforming? Now you know why!


Your data is unclean, not fit for purpose. YOu need to get your data clean. Get rid of all the gaps, duplicates and rubbsih information.

Rubbish in, rubbish out. An entrie team of the best sales people in the world couldn’t work with this pile of dirty data! No-one can pull sales out of bad data, no matter how good they are.

It’s a tale of woe and frustration leading to poor sales and huge staf fturnover – one of the highest costs a business has to carry.

How To Put It Right

Simple, get your data clean!

There are many companies who are able to get your data cleaned – hire one of them – NOW if you are in this sort of situation.

Dirty data that is unfot for purpose is the biggest sales killer known to business!

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Building An Online Marketing Business

They say (I’m never sure who “they” are) that building a digital marketing or online business is tough. I’m not sure why that is because with all the tools and technology that is available to the Digital Marketer I would have thought it would be push button simple.

So, I talked to online marketing entrepreneur Derek Armson to see what I could find out.

“It’s a typical mistake”, he laughs.

O.K, Smarty Pants, why?

Derek gives me a smile, “I’m being facisious! Seriously, the exact reason you have given is why many people do fail. They simply do not know where to start or what tools or techniques to use. If you think about it, there is SEO (search engine optimisation) working for clients, social media, affiliate marketing, eCommerce, Amazon selling and product development. And. there are different skill sets and tools needed for each different method of making money online”.

Different Sub Niches

I’d never thought of it like that. So, what facets of digital marketing do you employ?

“Good question, if I just turn back a little. I’d been trying affiliate and product marketing for a good few years and only achiueved sproadic success. I’d made a little bit here and there, but never really entrenched that into a liveable income”.

“About five years ago, I was running out of money and diden’t have any left to invest. My wife was getting on my case, so I sat downa nd thought about it deeply. I realsied that traffic is the lifeblood of any business, but I knew I couldn’t afford to pay for traffic any more. So, I had to find a way of getting traffic that relied on my own time and resources”.

Search Engine Optimisation

“The only way, I realised, to do that was via search engine optimisation. This is where I made my first quality decision. I learned everything I could about search engine optimisation. I invested my last few pounds in learning from some of the best SEOs around. And, having learned how to do one thing properly, and in detail…surprise, surprise, I started to get web pages ranked!”

“I then ranked a friend’s business page for her, and a friend of hers asked me to do the same for her. I charged a base bottom rate but had numerous first page ranikings for her in about a week. She referred me to my second client and very soon I had five SEO clients”.

“I increased my rates and was soon bringing in £3k per month. After trhee months, I bagged my first £1k/month client and two months after that signed up a £4k/month client. Within 9 months of starting I was billing £10k/month – happy wife”.

So, what happened from there on in?

Moving On

“Well, bringing in that sort of income I could then explore other areas of online marketing. I launched my first product and made JV Zoo product of the day. I then moved in to building a big list and promoting affiliate offers.”

“But, I didn’t dso this all on my own. I went out and found an online marketing mentor. I went through a whole exhaustive process to find a mentor. I settled on Paul O’Mahony and his Online Business Mastery course. It taught me everything I needed to know about building an online marketing business. It made me realise how many gaps I had in my knowledge and it filled them in”.

“I have a new SEO and Video SEO product due and I continue to buiold my list by giving away great free information on how to build an online business”.

Return On Investment

“I am also building the affiliate side and am constantluy achieve a 5:1 ROI on my online advertising”.

“So, the message is clear., Find someone who has done what you want to do and copy them,. Better still get mentored by them!”

Thanks Derek for those great insights into Digital Marketing.

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Recruiting In The Digital Marketing Age

Having spent over twenty years recruiting, I know what a vicious market place it can be. I recruited IT staff, for the Banks and they were very discerning clients. I came away twelve years ago. When I did the pace of change was incredible – it always is in technology.

Digital Marketing In the Modern Market

Chris Mason

However, in taking to Chris Mason of Intelligent People, experts in the Online and Digital Marketing space, he tells me that the pace of change in that marklet it’s break-neck.

“Yes, it’s very much driven by technology”, he says somewhat matter of factly, “but the technology drives changes in the job functions themselves. As recently as three to four years ago, we hadn’t heard the term “growth hacker” as a specific job title. Yes, the term was around, it wasn’t really qualtified though.”

Go on, I prompt.

“Now it is one of the most sought after skillsets in Digital Marketing and we have a whole raft of Growth Hacker jobs on our books”.

The Candidate Side

Let’s look at candidates:-

Job candidates these days, conversely, are frequently expected to be informed in up-to-date online marketing systems, and workers with know-how about the up-to-date trends are likely to be scarce, which means that companies attempting to recruit expertise for their online marketing ventures may perhaps have a tough time identifying the right new recruit.

Hiring companies are constantly on the lookout for skills. The job seeker must have a deep ability and an in depth knowledge of the web marketing employment segment, all the diverse fields within it and how they fit together.

The Hidden Market

To hunt for and uncover personnel having the correct expertise for an internet based marketing job, first you must comprehend the market and how the current web marketing procedures all fit together as a whole.

Looking for talented hires for organizations who want to increase their online marketing team or reinstate staff who have quit is not, conversely, a dauntingan job for specialty digital marketing hiring agency Intelligent People.

When co-founders Doug Bates and Chris Mason shaped Intelligent People in 2002 and focused on new media careers, not a soul in actual fact was aware what a huge part the internet was going to play in the future for marketing and retail.

Taking A Gamble

The gamble in finding hires for an undecided market has paid off all these years down the road, mainly because the outfit is now the primary and only call for high-tech organizations of all sizes when they need to appoint specialists with web marketing abilities.

Businesses looking to hire in this market recognise from practical experience that the experts at Intelligent People can help them unearth quality job seekers fast, as the provider has been hiring for a large amount of these customers effectively for in excess of a decade.

Detailed Candidate Tracking and Management

“Doug Bates, who set up the corporation from the begining with his business affiliate Chris Mason, remarks, “We keep records of all online retail and web-based marketing contenders we’ve provided in previously and remain in contact with them on a regular basis, so we know if they’re ready to find another job and then we can match them with suitable customers’ demands.”

“Because we’ve been around for such a long time, we have some of the most recognized online retail enterprises on our clients list.

Yet we also have new high technology online companies who have been aware of our reputation and asked us to assist them to employ people.

We understand the industry extremely well and are familiar with what exactly an exact role will require.”

Furthermore we get to become very well acquainted with the applicant before presenting them for a role,” Chris goes on|As well, our specialists investigate each applicant’s expectations and work ambitions to get a feel for the opportunity they would be content in.

So, what jobs are we looking to fill at the moment?

eCommerce Director Vacancies

Digital Director Jobs / Head of Digital

Product Marketing Jobs

If you want to find out more about Intelligent People you can find them at

The Importance of Business Process Marketing

network_marketingWhat is a business process? It is a type of management wherein discipline is implemented in order for a business to grow in excellence, and at the same time improves its resources and the performance level of every business conduct. The purpose of a business process is to mainly fuel what has been lost by a business owner such as unable to find a resolution, and this is the best time to bring back the focus through exchanging of innovative ideas. Decision making may be tough, but it is a must for you to weigh things for your business. Strategies should be planned in accordance so that there is something to look forward as you are building your business.

How does it work? You must understand that in every organization or company there are objectives that you need to meet. For instance, seeking new business partners and the expansion of customers. However, as you go through along the process, you may have times of inefficiency, slow pace of work, redundancy and unreliable, but with the use of a business management process this will eliminate its causes and revive what has been lost by using models, an analysis to make the performance even better, and will produce an evaluation that has a good outcome. Remember that if your goal was not met, it is about time that you make another set of goals that are fresh and smart.

What are the benefits that you can gain for your company?

Benefits are important because this will assist you and your employees to accept the change that will happen. Stepping out of your comfort zone is one way for you to be able to reach out your goals for the enhancement of your business.

  1. Effective- as the process becomes efficient, the business management process tool is ready for use for it to be more effective. You’ll then realize that decisions are prioritized in the hierarchy, and you will have the ability to carry on exceptions better and faster; leading to a definite, precise information. The execution of your decisions is consistent, especially when you are dealing with your customers. As all these are operating effectively with a good structure of objectives and strategies, your company will the be more profitable and competitive.
  1. Efficiency- Progress is very important in every business, and one of the major factor that contributes to effective goals is its efficiency. If this is disrupted, it is expected that there is a failure in managing the business thus the business objective is no longer visible.
  1. Skills- As the business world is getting more competitive, it is most likely that you have to develop skills or the agility to conduct a critical point of view towards laying out your plans with people who are also assisting you in making your goal becoming a reality once again. With so market_driversmany people in the competition, you must also think of ways to survive with new ideas such as having a new set of business partners, being open to new business opportunities. If you think you need this for your company, for sure there is a big change that will happen. Expect things as it goes about and hopes for a good future.

The business process is very ideal for a continuous change towards the success of your business. This does not lead you to the failing side because it will create a big impact on your business and to your employees as well. Adapting to change is one truth that you are flexible when it comes to accepting the need for new things to happen in your business.